Who We Serve
Here at Rawls Street Financial Advising, we serve a variety of individuals from diverse backgrounds and celebrate what makes them different, including:

Growing Families
Empowering individuals and couples to make the best decisions for them and their family.
Every family is different, and we embrace those differences at Rawls Street Financial Services. Whether you are newly married, bringing together a blended family, welcoming your first child, planning for adoption, or wanting a head start preparing for your child’s education, we are equipped to help families walk through the financial considerations of all seasons of life:
- Our Financial Planning focuses on mapping out a plan, educating, and preparing our client’s for major life milestones.
- Our ongoing investment management and oversight, frees up time for our clients to focus on what matters most.
- Our clients get access to budgeting software to assist them in managing their family’s day to day finances quickly and easily.
- Our ongoing meeting and financial planning grows with them and their families.
There is no one-size-fits-all approach to advising families. We provide every client with the tools they need to give their family a solid financial future.

Pre-Retirees
Helping you retire confidently to achieve the life you deserve.
Approaching retirement is an exciting and fulfilling time in one’s life. We at Rawls Street Financial Services are committed to helping individuals and families prepare for this transition from the 9 to 5 into retirement. We are here to walk with you through all of the challenges and new questions this transition inevitably brings:
- Do I have enough savings to maintain my current lifestyle?
- How can I ensure that I will not outlive my savings?
- How and when should I take Social Security?
- How will inflation affect me on a fixed income?
These are important questions to consider when planning for financial stability from retirement till the end of life. Let us help you adjust your investment and financial plan so you can have the retirement you have worked so hard to earn.

Small Business Owners
You have a vision for your business. Let us help you realize it.
We understand that people launch businesses for a variety of reasons: to see a dream come to life, to achieve more personal or financial freedom, to build a legacy, or to simply earn a living. Whatever your motivation, we want to help your business thrive.
As an independent advisory firm, we understand personally both the challenges and satisfaction of owning and running your own business.
Small business owners must make decisions balancing many considerations that have implications for themselves, their businesses, and their employees. We want to help small business owners select the right benefits for them and their employees and help them retain more of what they earn. Whether you are a solopreneur, a small-staffed business, or rapidly growing, let us be a part of your team and assist you in navigating these decisions.

Women
Empowering women to focus on their priorities.
We recognize that not all women are cut from the same cloth. Women vary widely in their personalities, priorities, goals, and dreams. Some women try to find a balance between their career and their family lives, others choose to focus exclusively on one or the other, and others are independent free spirits. Many try to ensure that their finances cover all of their bases and grapple with how their financial situation may change in the future, given the challenges that life brings with each season.
Regardless of the qualities and circumstances that make each woman unique, there are struggles women face disproportionately more often than men:
- Women on average live longer than men, and outlive their spouse’s by five to six years. This adds to the risk that they will outlive their money.
- Women on average earn less in the course of their careers.
- Women are more likely to take time off to care for a loved one or child.
- Women are four and a half times more likely to be single parents.
- Women, on average, save less for retirement.
In order to combat these trends, women must prepare for their futures more than their male counterparts. They do this through the power of investing. At Rawls Street Financial Advising, we want to empower women to fight the law of averages and overcome these hurdles through wise planning. We do this by providing resources, focusing on education, providing financial advice that is geared toward their specific goals and stage of life, focusing on long-term investment performance, and building a client relationship that is built on empathy, understanding, and trust.